Virtual With Us turned out to be an excellent substitute for all hospitality in-person events Contentsquare had been hosting regularly. It was a huge hit from the start, and Contentsquare has seen an amazing engagement from prospects and customers. It was something new and entertaining, which also helped with quickly-approaching “Zoom fatigue.” Since virtual tastings quickly proved to be successful, they were built into the company’s regular schedule with nearly 10 events per month on average. While wine tastings have definitely been the most popular, Contentsquare has also experimented with beer, cocktail-making, and themed seasonal events.
The camaraderie built via Virtual With Us was a tremendous help in hitting in quarterly goals and supporting the sales team’s growth during a difficult time.