Culture With Us x Contentsquare

Building The connections and camaraderie help improving the sales

The company

Contentsquare, a BlackRock-funded experience analytics company and one of Built In NYC’s 100 Best Places to Work, successfully met its sales goals during a year that proved challenging for many organizations. A key contributor to this success was the company’s ability to adapt its engagement strategy by offering high-quality virtual experiences for employees, prospects, and customers—delivered in partnership with Virtual With Us.

Challenges

At the onset of the COVID-19 pandemic, Contentsquare faced an unprecedented challenge. With in-person events no longer possible, leadership was uncertain how to maintain momentum across mid- and bottom-of-the-funnel sales initiatives. Events had historically played a critical role in relationship-building, pipeline development, and customer engagement, and the team needed a fast, effective alternative to replace traditional hospitality-led experiences.

Our Solution

Virtual With Us emerged as a strong substitute for Contentsquare’s in-person events, offering engaging and interactive virtual experiences that resonated with both prospects and existing customers. The format proved effective from the outset—providing a fresh, entertaining alternative to standard video calls and helping combat growing “Zoom fatigue.”

The Impact

Due to strong engagement and positive feedback, virtual tastings were quickly integrated into Contentsquare’s regular programming, with an average of nearly ten events hosted per month. While wine tastings became the most popular offering, the team also expanded into beer tastings, cocktail-making sessions, and themed seasonal events to keep experiences varied and engaging.

The Result

The connections and camaraderie built through Virtual With Us played a meaningful role in supporting Contentsquare’s sales performance during a difficult period. These experiences helped strengthen relationships, maintain engagement across the sales funnel, and ultimately contributed to the company achieving its quarterly goals and sustaining sales team growth in a fully virtual environment.